Spec Ads by Emante Washington Mobley
In 2020, at the height of the pandemic, I found Predominantly Black, a handmade home and body fragrance house and fell in love with their products as well as the intention and care put into them. Using the candle scents as inspiration, I produced and directed two spec ads that play into the focuses of the company: “soothing, healing, and guilt-free.”
The first ad focuses on the “guilt-free” element and utilizes scent as a conjurer of fantasy and desire while leaning into the more playful themes of guilt-free food.
The second ad focuses on the “soothing and healing” elements, taking our same couple into the future where they have moved in together but find trouble in their relationship, utilizing scent for it’s calming effects.